Though it’s only been around for a relatively short time, especially when compared to other platforms, TikTok is no less of a titan in the digital marketing landscape. Even then, the platform only continues to expand, presenting high engagement rates and fresh marketing opportunities for businesses looking to grow exponentially. When you run a TikTok Ads campaign with an agency that knows what they’re doing, you’d best be prepared for significantly increased brand awareness and to connect with a much more highly engaged audience than you may be used to on other social platforms.