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Why Run a LinkedIn Ads Campaign?

Over the years, LinkedIn has become the platform of choice for business professionals and their networks. Running LinkedIn ads allows you to specifically target customers using the platform’s data to identify their company size, field of work, related companies, and much more. Leveraging this information when devising your campaign strategy leads to unprecedented overall brand awareness, and the right pros see your product at the right time. 

How We Do LinkedIn Ads

At Workhorse Digital, we blend analytics and strategy to create content that gives you the most returns on your ad spend, while continuously running your LinkedIn ads campaign for success and business growth. We tailor your ads based on your objectives for your brand, delivering measurable results and ideal outcomes.

There are a few ways to do LinkedIn advertising, and we do them all pretty well. 

  • Sponsored Content
    These are native ads that appear on the platform feed. Typically includes single image ads, video ads, swipeable carousel ads, event ads, and document ads. 
  • Thought Leader Ads
    Sponsored content promoting the posts of individual employees or executives rather than just the company page.
  • Sponsored Messaging
    These ads reach users directly through their inbox and include interactive, multi-CTA conversion ads and message ads with a direct CTA. 
  • Dynamic Ads
    Personalized ads that use user data, such as their job title or photo. Types include follower ads, spotlight ads, and job ads. 
  • Text Ads
    Text-only ads that appear on the desktop right-hand rail are usually used for desktop campaigns.

Run Strong LinkedIn Ads with Workhorse Digital

01

Consult with Workhorse Digital

We begin with a consultation to gain insight into your business and product. By understanding and identifying your goals and ideal outcomes throughout your LinkedIn campaign, we can begin devising a strategy tailored to your expectations and requirements.

02

Devising the LinkedIn Campaign Strategy

We take a comprehensive look at what you have, specifically your website, benchmarking performance, identifying content gaps, and defining your priority pages and high-value keywords. We then develop a strategy for your LinkedIn ads tailored to maximise ROI and brand visibility for your specific product and business.

03

Carrying out the Campaign Strategy

We run your optimised LinkedIn campaign, keeping a close eye on its performance and adjusting it as needed based on real-time data and results.

04

Monitoring & Optimisation

We don’t stop when the ads are running. We track improvements of your website’s health, rank, and authority against initial benchmarks and your competition.

05

Reporting & Analysis

Taking a phased approach, we measure progress toward your defined goals at regular meetings and analyse data in a custom, dynamic report.

Our Results Speak for Themselves

Working closely with our clients, we turn challenges into achievements with measurable growth and ideal outcomes. Our case studies show that our work delivers real value to businesses, and that you could be next when you saddle up with Workhorse Digital.

Moët & Chandon
  • SEO
  • Social & Consultancy
  • Search Ads

A venerable champagne brand trying out a completely new way of reaching its customers, find out how we helped Moët & Chandon further their success story.

25%

Conversion Rate Increase

60%

Increase in Organic Traffic

Veuve Clicquot
  • SEO
  • Social & Consultancy
  • Search Ads

What’s the best way to promote beach luxury? Digital marketing! Find out how we partnered with Veuve Clicquot to help sell an exclusive lifestyle collection through their seasonal e-commerce store.

200%

Increase in Monthly Revenue

400%+

Quaterly ROAS

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An award-winning agency, renowned for excellence & endorsed by industry leaders.

from 300+ happy clients

Testimonials

“We partnered with Workhorse Digital to help create our performance marketing strategy across paid search, shopping, social and SEO. Engagement from our consumers has been great, and we’re seeing purchases across our entire range and high levels of on-page engagement.”

Kaysie Direen Moët Hennessy ANZ - Head of Digital & Consumer Engagement

“Dan and his team provide a very honest and trustworthy service in an industry that is hard to understand and trust. They go above and beyond as a team. Highly recommend.”

Erin Bull

“Dan is informed, professional & really understands the art of turning your marketing spend into real dollars back into your business. His ability to optimise your ROI is impressive. No fluff, just ethics & expertise.”

Nedda Daou

“Dan and his team provided great results on generating quality leads via their Social Media Ads. They also have amazing communication skills to keep us in the loop and updates.”

Badi Ceren

“Met Dan at a networking event and heard his presentation. Very knowledgeable and insightful”

Khoa Pham

“Have worked with Workhorse strategically and have found them to be prompt and very knowledgeable in the advice they provide. Well done team”

Nick Krest

“Great no BS advice that works for businesses. Non cookie cutter strategy for digital marketing that delivers results.”

Emily Cubbins

“Super professional and down to earth. A breath of fresh air in a confusing space.”

Bruce Fox

“Dan and the team at Workhorse Digital are phenomenal. Committed to providing an ethical service and ensuring the client understands what is happening every step of the way. Great at explaining things on a level which is easy for someone to understand without a technical digital marketing background. If you are looking for a company you can trust to help you move your business forward, I highly recommend Workhorse Digital.”

Rebecca Wadley
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Discover the Workhorse Difference Today

    Your LinkedIn Ads Questions Answered

    Yes, local SEO is crucial for businesses targeting a local audience. It involves optimising your online presence to appear in local search results, Google My Business optimisation, and acquiring local citations. This helps businesses attract nearby customers.

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    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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