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When you advertise on Bing, your audience is very specific. You’re looking at users across Yahoo, Bing, and partner networks who tend to be overlooked on other platforms. With lower competition and Cost-Per-Click, you instead have a still large audience of over 100 million users who tend to be older, more highly-engaged, and have higher incomes. This means that Microsoft Ads campaigns are highly profitable and can drive your business to customers who are ready to purchase and return for more of your product.
At Workhorse Digital, we like to take opportunities and make the most of them as soon as we see them. Although undoubtedly smaller than running a Google Ads campaign, running a Microsoft Ads campaign means that there’s a better chance of being seen by the hundreds of millions of users on the platform networks. Converting even a fraction of that to sales, and we think we can all agree that it’s a lot.
Less competition doesn’t just mean you can throw darts on the board and end up #1, though. As a Microsoft Ads agency, we’ve got you covered with data-driven strategy and specialisation that will get you there.
Conversion Rate Increase
Increase in Organic Traffic
Increase in Monthly Revenue
Quaterly ROAS
| 2026
Needing no introduction, Moët & Chandon is one of the largest luxury champagne producers in the world and has been an icon of success and elegance for over 250 years. With the launch of their gifting range, Moët & Chandon customers were offered the chance to have personalised messages printed on their favourite Moët bottles as gifts for friends and loved ones.
Typically sold through an established distributor network, the Moët Gifting site marked the first foray into direct eCommerce for the brand in Australia. Breaking into the D2C space can be difficult, even for a brand as prominent and storied as Moët & Chandon. Initially launched as a seasonal trial, without healthy revenue growth and customer engagement, the initiative simply wouldn’t be viable. To address the challenge faced by Moët & Chandon, Workhorse proposed a multi-channel paid and organic strategy to build awareness, drive conversion, generate customer retention and enable Moët Gifting to transform into a self-sustaining initiative for years to come. Comprehensive SEO Improvement Explored keywords thoroughly to pinpoint chances for categorisation and content growth. Implemented strategic enhancements to website content, ensuring it aligned with the identified keywords and enhanced organic search rankings. Conversion Focused Paid Marketing We implemented a multi-channel campaign designed to bring in conversions rapidly. As the e-commerce site had little time to generate organic rank and authority, paid marketing campaigns focused on sales conversion were the highest priority work.
By adopting an omni-channel strategy, Moët & Chandon was able to rapidly generate awareness and sales, After the initial launch, over 90% of all site revenue was generated through these paid campaigns while maintaining a low cost per click and ROAS of over 500%. Now in its third year of operations supported by our paid and SEO campaigns, the site now enjoys a healthy audience of returning customers and has scaled into a self-sustaining initiative for Moët & Chandon.
| 2025
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Speed improved
Engagement up
Team scale
SEO Ranking
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
from 300+ happy clients
“We partnered with Workhorse Digital to help create our performance marketing strategy across paid search, shopping, social and SEO. Engagement from our consumers has been great, and we’re seeing purchases across our entire range and high levels of on-page engagement.”
Yes, local SEO is crucial for businesses targeting a local audience. It involves optimising your online presence to appear in local search results, Google My Business optimisation, and acquiring local citations. This helps businesses attract nearby customers.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
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